Press Release Masterclass

Open course

press release masterclass for impact unicorns

This crash course is focused on getting press release writing done in a more effective way and going beyond issuing press releases to enhance the chances of getting published.

Duration: 1x4 hours

Format: Interactive live online sessions, small group (case studies, presentation, practice, group discussions)

Fee: €95 (plus VAT)

Status: Open for application

Available dates - 2023:

All times are in WET Time Zone (Hosted from Ireland)

Upcoming sessions:

  • 26th October, Thursday - 9.30-13.30

More dates will be available. For updates, sign up for the newsletter.

Course Overview

This is a deep dive into what you need to know about writing and issuing press releases mixed with relevant media relation insights.

What will you learn?

  • Crafting eye-catching press releases that work - content/technicality/formality
  • Tips and tricks for getting the attention of journalists and getting published
  • Work on real case studies to explore what is working and what is a waste of time
  • Lay down the foundation of your media relations strategy
  • Gain confidence in using press releases with better outputs

Who can benefit from this course?

The course is designed for impact organisations, start-ups and scale-ups active in the sustainability and social innovation space.

It is especially beneficial for changemakers wanting to unlock opportunities in PR and media relations to get their message heard.

Entry requirements

  • You need to represent an impact organisation or be involved with sustainability or social projects.
  • Fluent in written and spoken English.


You will be awarded an official Impact Writing Institute certificate upon completing this course and participating in at least 70% of the online session.

Application to the Press release masterclass

Sessions are always held with a limited number of attendees to ensure plenty of space for learning and practising. Therefore places are allocated on a first-come, first-served basis.

Please fill out the form below to start your application process.

Course dates - 2023
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