Building Your Media Toolkit

Open course

media toolkit to elevate your voice

Boost your chances of getting published or featured by building a user-friendly, powerful and effective media toolkit that you can use for various reasons, including campaigns and events.

Duration: 1x4 hours

Format: Live online session, small group

Fee: €170 (no VAT)

Status: Open for application

Available dates - Summer 2023:

27 June, Thursday / 12.00-16.00 WET Time Zone (Hosted from Ireland)

More dates will be available. For updates, sign up for the newsletter.

Course Overview

A hands-on, practical session to help you use the right tools and create media-ready materials that will significantly increase the effectiveness of your media communication.

What will you learn?

  • Setting up a media toolkit that improves your visibility
  • Simple, easy-to-implement techniques of utilising communication materials for multiple purposes
  • Gain insights from real-life examples of how and how not to design an impact booster media toolkit
  • Start working on your own version
  • Go beyond using only press releases in media relations

Who can benefit from this course?

The course is designed for impact organisations, start-ups and scale-ups active in social innovation, social entrepreneurship or other mission-driven activities.

It is especially beneficial for those in communication roles with less experience in PR and media relations but with a drive to get their message heard.

Entry requirements

  • You need to represent an impact organisation or be involved with sustainability or social project.
  • Fluent in written and spoken English.


You will be awarded an official Impact Writing Institute certificate upon completing this course and participating in at least 70% of the online session.

Application to the media toolkit crash course

Sessions are always held with a limited number of attendees to ensure plenty of space for learning and practising. Therefore places are allocated on a first-come, first-served basis.

Please fill out the form below to start your application process.

Course dates - Summer 2023
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